“Imagination is one of the last remaining legal means you have to gain an unfair advantage over your competition.”
High quality website content is essential to communicate with your audience, generate conversions and not to mention, succeed in search. Engaging and informative content on your website portrays a professional image to your visitors and begins to build trust.
Trust is getting harder and harder to develop online which makes it an even more important factor in any successful online marketing strategy. The risk-reducing benefit of try-before-you-buy is largely taken away from consumers in the online environment. Being more open and free with your information online shows people a little peep into your service or product offering, thus building a little more trust.
Online browsing is so streamlined these days that if your content doesn’t grab and keep your audience’s attention, they’ll move on the the next site faster than you can say “Bor-ing”.
Content that is engaging and informative grabs and keeps your audience’s attention and gives them a reason to keep coming back. The more they visit your site, the stronger the relationship grows, and the more likely they are to convert into a lead or sale. Content must be written in a way that keeps the reader interested from start to finish.
The end of the content isn’t where the relationship should end either. “What’s next?” is a question you should ask yourself towards the end of any piece of content. What do you want your visitors to do after they’ve read your incredibly informative, engaging and well written content? Here are a few common options to consider;
- Share your content to their circles to increase your brand awareness and drive further traffic to your site
- Subscribe to receive email updates to grow your email marketing database
- Read more content on your site
- Submit an enquiry or download a PDF to gain more information. In exchange for an email address of course 🙂
- Buy now
You should always include at least one of these steps to tell your users what you want them to do next. You don’t want them thinking for themselves do you?
Lastly, and probably most importantly, website content should be professionally written, well edited and easy to read. These days online trends are showing web users becoming more and more impatient when it comes to consuming content so it’s in your interest as the website owner, to ensure your content is targeted to your audience and easy to digest. Spelling and grammar mistakes are simply unacceptable in online content today. If a company doesn’t have enough attention to detail to spell check the content on their own website, why would anyone assume they have higher standards for their customers?
If your interested in having a professional write content for your site, please submit this short enquiry form and I’ll contact you via your preferred method to see how I can help. (See what I did there?)